I feel, therefore I buy
Efrat Tseëlon | 15 June 2011 |
tags: business ethics, fashion, marketing
Neuroscience has put the last nail in the coffin of the rational consumer.
The Darwinian world of brand marketing
Denyse O'Leary | 01 October 2010 |
tags: evolutionary psychology, marketing
An author’s “triggers to persuasion and captivation” read more like the seven deadly sins.