The name “Bratz” is a euphemism; the production company calls them that because (as yet) they can`t get away with calling them the word that rhymes with witches.
A big part of this “toys`” meaning(for want of a better term) is the “empowerment” of girls by promoting “witchy” behavior.

Darren, why does the word that rhymes with ‘witches’ come so quickly to mind for you?

Hello David Page, If you want to make a point, why do you hide it behind a snarky question?
“Bratz” is exactly what I said it is. Pop culture terminology and code words are very common and and easy to decipher. Why do they use the “hip-hop” spelling with the “z”
at the end?

Well, Darren, perhaps you could tell me what the word that rhymes with ‘witches’ is? And then you could explain what that has to do with Hip-Hop? You wrote the post.

Well David, this is a civil forum and I do not want to be deleted. You know what the word is.
Hip-Hop?? The word in question is EXTREMELY popular in rap
and hip-hop music and it`s “culture”. It`s also popular to spell words in their own fashion, as with the “z”.
I get the feeling my mentioning this particular type of Black music and “culture” has struck a nerve.

I would like you to just be honest. I find no relationship between Bratz and Hip-Hop culture. I find it odd that you do. It seems an unnecessary dimension. You don’t need to compare Bratz to black culture to condemn it. I think it can be condemned as a manifestation of the white, middle class culture where it thrives.

I guess what Darren meant was that they intended to call the dolls by the name that means female dogs and that is very common in hip-hop.

I don’t think he meant that all hip-hop is vulgar but even as a black Kenyan, I find it very difficult to listen to hip-hop since most of it, unless it is gospel hip-hop, is very offensive not only to women but to those who are trying to love their girlfriends with a true and pure love.

Forgive me for being so blunt - that is my nature - but most hip-hop has gone to the dogs (both male and female dogs) and it is not doing any good to those who listen to it.

Using foul offensive language often signifies an end to creativity or intellectual laziness.

Please don’t take any offense to my comments as they are not meant to offend but to express a very deep conviction.

Kamau, much of Hip-Hop is not offensive. Lauren Hill is my favorite.
I don’t think anyone intended to call Bratz by that other name. That’s why I didn’t understand the connection he was making.

The connection between Bratz and Hip-Hop/rap is one of what is known as “coolness”. Also known as “being with it”, a bit of rebelliousness, “girl power"etc..
Actually the main connection is the spelling. The use of the “z” in place of the “s”. This is popular in Hip-Hop, such as using “4” in place of “for”. Perhaps these did not originate in Hip-Hop, but they were certainly popularized by it. Also many idioms of Black culture and music, many good but some bad have become part of mainstream or “pop culture”.
Referring to women by the word in question is not a good thing, is it David? It`s certainly never meant as a compliment, although there are women who will co-opt the word as a means of “empowerment”. As some rappers will call themselves “nigger” or “gays” who refer to themselves as “queers”.
In short, the doll company “borrowed” the Hip-Hop type spelling to be “cool”.
Honest enough, David?

Darren said: “In short, the doll company “borrowed” the Hip-Hop type spelling to be “cool”. Honest enough, David?”

Yes.