The educational books publisher, Scholastic Inc, has stopped selling Bratz doll books to US schools after a campaign by the lobby group Campaign for a Commercial Free Childhood. The group launched a letter-writing/email campaign in April 2007 urging Scholastic to stop promoting the highly sexualised dolls through books with such titles as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.
CCFC says on its website that it was disappointed in Scholastic’s initial response, which was that Bratz books were important to reach “reluctant readers”. The publisher then added more items to its product list, including the Bratz: Rock Angels computer game and the Bratz Fashion Designer stencil set so elementary school students could design "the perfect purse".
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11:17:00 PM
The educational books publisher, Scholastic Inc, has stopped selling Bratz doll books to US schools after a campaign by the lobby group Campaign for a Commercial Free Childhood. The group launched a letter-writing/email campaign in April 2007 urging Scholastic to stop promoting the highly sexualised dolls through books with such titles as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.