The family as a real protagonist, on the screen and in front of the screen and for the whole time of the event: this is the motto of the Fiuggi Family Festival, a brand new kind of festival due to be held in the little Italian town of Fiuggi from July 28 to August 3. The main idea is to promote a family-friendly culture in the area of media and entertainment.

In a recent official presentation in Rome the organizers underlined the basic fact that in the last few years, movies targeting a family audience have generated a big box office (not only the now classic Pixar fantasy movies, but also big family dramas such as Cinderella Man, A Beautiful Mind, and Life is Beautiful) and showed an extraordinarily good return in the home video market too.

On the other hand, producers and media agents too often… click here to read whole article and make comments