Oh yeah…the Colts and the Saints and the sportscasters are hyping it, too.

But the annual event features the battle of the Super Bowl commercials with just about as much drama as the battle on the field. News stories tease…Which advertiser will deliver the most unique and attention-grabbing message this year?

I don’t know the other contenders, but two weeks before the big event, the Super Bowl commercial featuring Heisman Trophy winner Tim Tebow is already drawing all the attention.

“The CBS Super Bowl commercial, sponsored by the evangelical Christian group Focus on the Family, features University of Florida football star Tim Tebow and his missionary mother, Pam, discussing her decision 23 years ago to continue with her pregnancy despite complications. She was pregnant with her son, winner of the 2007 Heisman Trophy.

“Focus on the Family, based in Colorado Springs, Colo., and founded by James Dobson, described its first Super Bowl advertisement as a celebration of “family and life [and] comes at the right moment in the culture, because families need to be inspired.”

“CBS’ decision on the Tebow ad comes as networks and TV stations have struggled for revenue amid a weak advertising market.”

For pro-abortion groups, this is an ideological matter and not an economic one (an interesting paradox for them).

“CBS’ shift in policy has galvanized a coalition of organizations, which have been urging the network to reject the Tebow ad on the grounds that it offends Americans who believe that “reproductive decisions should be left to a woman and her physician.”

Wait….this is a case that was. It was a “reproductive decision” the physicians deliberated over with Mrs. Tebow. She had a choice, so this should be about what a woman may do when faced with such a tough choice, and how….in spite of the odds against her….choosing to give birth and life may have outstanding consequences.

Trouble is, Mrs. Tebow made the wrong choice for the ‘pro-choice’ activists, and this confrontation is the starkest unmasking yet of their false identity.

“CBS has had a well-documented position that it would not accept ads about contentious or controversial subjects,” said Jehmu Greene, president of the New York-based Women’s Media Center, which is spearheading the campaign. “I don’t think there is another issue in our society as contentious and controversial as abortion. There is some very strong hypocrisy at work.”

Ms. Greene was a guest on the Fox News’ O’Reilly Factor Tuesday evening and host Bill O’Reilly re-stated the controversy to clarify. Abortion activists charge the ad is trying to turn the public against ‘choice.’ O’Reilly said….wait a minute….it shows that Mrs. Tebow had a choice and chose to have this baby, and Tim Tebow is the result of that choice, which he celebrates. Can you not, Ms. Greene, applaud the fact that Mrs. Tebow had a choice and made the one she felt most strongly about, asked O’Reilly?

‘I applaud the fact that Mrs. Tebow had a choice,’ she responded with stress.
‘Aren’t you attacking the group Focus on the Family more than addressing the message of their ad?’ asked O’Reilly. ‘You’re trying to muzzle these guys!’

Which is a great point.

On this same news show the other day, former Clinton administration advisor Lanny Davis lamented that hard-left liberals are increasingly attacking the messenger instead of debating the message, or even engaging it. ‘That’s when you know they’re losing’ said Davis.