This had to happen sooner or later. It’s interesting how the euphemistic marketing campaign behind the abortion movement that’s helped them change laws and language in this country for so long is coming to light more and more now over….a Super Bowl commercial. Oh, the irony.

Just heard someone from an organization called Choice USA - a group on a mission to get leaders elected who are ‘pro-choice’ on all sorts of issues - criticizing the upcoming ad and the CBS network that will air it, with charges that just don’t hold up. The group sponsoring the ad, Focus on the Family, is being vilifed as divisive, homophobic and anti-woman, just to name a few that are repeatable.

Certain ‘women’s groups’, who haven’t expressed a bit of concern over all the ‘jiggle’ commercials with plenty of girls in bikinis that could be said to exploit women’s sexuality, are outraged over a football star doing a commercial during a football game about his gratefulness for his life.

What?

“Tebow, the Heisman Trophy-winning quarterback for the University of Florida, and his mother Pam will appear in a pro-life commercial that tells the story of his risky birth 22 years ago — an ad that critics suggest could lead to anti-abortion violence, even though none of them have seen it.”

It’s the politics of fear that build and fed the abortion movement all these decades. But it’s just so….ludicrous. This is going to be a feel-good story, a heart-warming celebration of a mother, her son, and their family.

“It’s a happy story with an inspirational ending, but pro-choice critics say Focus on the Family should not be allowed to air the commercial because it advocates on behalf of a divisive issue and threatens to “throw women under the bus.”

They are becoming unhinged. They talk this way because they think this way…..in terms of attacks. They are attacking the messenger(s) because the message is so reasonable and rich.

“…Gary Schneeberger, a spokesman for Focus on the Family, defended the ad and said it will stand out on Super Bowl Sunday because its content is original and family-friendly.

“We’re not trying to sell folks a big-screen TV, we’re not trying to sell them a soft drink, we’re not trying to sell them a Web domain name. We’re not trying to sell anything — we’re celebrating families,” he told FoxNews.com.

“Some people will be surprised when they see the actual content of the ad. It’s anything but the way it’s been described with that fiery rhetoric.”

And the rhetoric is all over the media, blogosphere and all. Examine this…

“On one side of the coin, it is certainly admirable for Tebow to go through with making an ad like this at this stage in his career; having such staunch political views can be polarizing to many athletes, and there’s not many people out there who would stand up for their beliefs like he has and risk alienating a potential fan base. However, is the Super Bowl — usually a place for fun and light-hearted humor — really the right venue for the ad?”

Couple of things….

Who made the belief, in giving birth to babies, political? When did Tim Tebow ever focus on building or keeping a “fan base”? And, how many big sports events have, over the years, had commercials made by star athletes in those sports championing a cause they’re particularly devoted to, from juvenile diabetes to cancer treatment to literacy projects in inner-city schools, and so on…? (It seems like every big sporting event, would be the answer.)

It is precisely what big-name athletes do, using their ‘celebrity’ responsibly to influence people with a positive message. Tebow’s message is that his mother had a choice, and he’s grateful for the one she made.

Funny, the choice movement can’t live with that.