The president got his version of health care reform passed into law, so he doesn’t need to sell it or even close the deal. He did that. But suddenly, he’s launched a huge campaign to market the ideas behind Obamacare. Why is he doing this?

And why is he spending a lot of money on a marketing campaign, in such dire economic times with so many jobless Americans and a host of other financial crises? Because he’s “concerned about skepticism”, says the Times.

President Obama and his allies, concerned about deep skepticism over his landmark health care overhaul, are orchestrating an elaborate campaign to sell the public on the law, including a new tax-exempt group that will spend millions of dollars on advertising to beat back attacks on the measure and Democrats who voted for it.

Why does he need to sell the public on a law we have no choice on? And do we have any say over this tax-exempt group spending millions of dollars on advertising for legislation that was already passed against the will of the majority of the American people?

Politics knows no reason, but it’s got gimmickry down. It’s all about the mid-term elections.