Sarah Palin drives 'em crazy. They either hate her or love her. They're either hurling flames at her, or holding her up and anchoring her base. That's how all lightning rods work. They attract and draw the bursts of fiery energy, and channel it to a grounding network. She's in her natural element, taking the heat and generating it among the masses that form her network. And she's just tapped into a new power source....

The powerful force of motherhood, dubbed by Palin as "Mama Grizzlies," the title of her new video that debuted Thursday, a web-based political action campaign in advance of the full blown mid-term election campaign ads. In the video, she says it's time for the "commonsense conservative" women to "turn this thing around". It's a montage of appearance Palin has made on the campaign trail, with the backdrop of a speech she gave before what 'mainstream media' like CBS News and others referred to as "the Susan B. Anthony List, a group that supports anti-abortion rights female candidates." Translation: a speech Palin gave last May before that prominent group that supports pro-life women candidates for public office.

"It seems like it's kind of a mom awakening in the last year and a half, where women are rising up and saying, 'No, we've had enough already,'"

she says on the video.

"Because moms kinda just know when something's wrong. Here in Alaska, I always think of the mama grizzly bears that rise up on their hind legs when somebody's coming to attack their cubs, to do something adverse toward their cubs."

Palin says in the video

"All across this country, women are standing up and speaking out for common-sense solutions."

With scorn, perplexity or just curiosity, some are asking...'what does that mean?'

As a slogan, it should carry at least as much currency as 'compassionate conservatism.' Or....

'Hope and Change.'