That’s how an IBM commercial begins. It's currently airing during big prime time schedules. The first time I saw it, something about it grabbed my attention…

Then after seeing and hearing it again, I knew why.

This is a baby. A baby generating data in a neo-natal ward. Every heartbeat, every breath, every anomaly…from over a thousand pieces of unique information per second helping doctors find new ways to detect life-threatening infection up to 24 hours sooner.

On a smarter planet, analyze the data and you can predict what will happen faster. So you can do what they do in Toronto, and build a smarter hospital.

Let’s build a smarter planet.

Then the IBM logo fills the screen as the theme music winds down.

It’s simply beautiful. And says in 30 seconds what can’t successfully be conveyed in years of activism by whole movements of passionate people. Which can be summed up in this question…

What makes this not a baby just hours or minutes before arriving in the neo-natal ward, in the logic of partial-birth abortion advocates?