Choice


Happiness is a matter of choice

Audrey Echevarria | 13 October 2010
People who prioritised their relationship with their partner and children were happier than those interested in career or material success, as were those with altruistic goals such as helping people or being involved in social or political activities.

The Art of Choosing: less is more, sometimes

Katie Hinderer | 20 April 2010
A review in the New York Times on Sheena Iyengar’s book The Art of Choosing caught my attention. The author, a psychologist by profession, has conducted a number of experiments over the years. She is most famous for the jam experiment; the one that showed people are more likely to be interested in more options but less likely to make a decision when faced with more options. The conclusion: less is more, well sometimes.
 
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