Branding clothing and celebrity endorsements

Katie Hinderer | 05 September 2011
Last week, the celebrity gossip sites were all abuzz with the news that Abercrombie and Fitch had asked The Situation to stop wearing its clothing.

The power of Twitter

Katie Hinderer | 28 June 2010
For companies, like hoteliers, this isn’t about rewarding a client, most times it is about doing damage control. One message on Twitter or Facebook that talks negatively about a company or its brand can have a damaging effect. Likewise, a positive message basically becomes free marketing for the company.
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