April
14
  9:24:07 PM

Twitter tries paid advertising

This week Twitter has started experimenting with targeted advertising tweets. According to early reports, only 10% of users will be impacted by these non-requested messages that will show up in the newsfeed. But if the model takes off, Twitter users around the world could begin to see paid-for messages popping up on their own feeds.

The tweets will be target specific to the types of topics a person tweets about. For instance, if you tweet about your much-needed morning coffee you could see advertising tweets from Starbucks, Folgers or McDonalds. Mention your upcoming movie date-night and you could see unsolicited tweets about films currently in theaters or coming out on DVD.

Some users are furious about this move. Some have threatened to stop tweeting should these ads become common (although I think that is unnecessarily dramatic). But to look at it from the business side... the people at Twitter have to come up with some way to make money off this project; if only just to pay their employees. While the site is estimated to be worth $1 billion, it is still devoid of a built-in income. Users do not pay for the privilege of using the site. There are no banner or sidebar ads to bring in revenue. In 2009, Twitter earned enough to cover its operating costs through a couple strategic deals with companies like Google, but those aren't going to be sufficient forever.

At the same time, users like the ability to pick who they will follow. They can block someone or unfollow at will. They chose whose tweets to read and whose tweets to ignore. So seeing an un-requested tweet in the mix will have some people upset at the invasion.

To me, though... the bigger question is how effective will this paid advertising be over a company's basic Twitter account that is likely to already have thousands of followers?

What do you think? Will paid tweets be obtrusive to your newsfeed? Would you stop tweeting as a result?

(You can follow MercatorNet on Twitter. @MercatorNet)



comments powered by Disqus
 
about this blog | Bookmark and Share

Search this blog

 Subscribe to Tiger Print newsletter
rss Subscribe to Tiger Print RSS feed

 Recent Posts
Words that still matter
18 Feb 2013
No time for Valentine’s blues
17 Feb 2013
New Adult books and the message of love
1 Feb 2013
Rise of the online bully
13 Jan 2013
What’s your word for 2013?
11 Jan 2013

 MercatorNet blogs
Population issues: Demography is Destiny
Family social policy: Family Edge
US political scene: Sheila Liaugminas
News about bioethics: BioEdge
From the editors: Conniptions

 Archive
Feb 2013 | Jan 2013 | Dec 2012 | more >>

  From MercatorNet's home page

Making the case for a new Olympics model
5 Aug 2016
The burden is just too much for a single city to bear

A vote’s consequences and a voter’s conscience
5 Aug 2016
Thoughtful Americans are caught between a rock and a hard place in the upcoming election

How the West failed in the war on terror in the Middle East
4 Aug 2016
An Australian counter-insurgency expert admits that there is no simple solution

Why the LGBT community should embrace its inner Donald
3 Aug 2016
They have far more in common than you might think

Sitting out this hand
2 Aug 2016
A philosopher argues that it is not possible for him to vote for either candidate for president in the US…


 Tags
research, facebook, Millennials, corporate attire, millenial, american idol, America, Operation Beautiful, job, Katie Hinderer, trailer, engagement, Apple, tips, singer, reality TV, sexual behaviour, feminism, movie, social network, sexual reproduction, Haiti, culture, drinks, google, sexism, Authors, government, shoes, trend, communications media, Fifty Shades of Grey, holidays, Osama bin Laden, premarital sex, Twitter, hooking up, drugs, statistics, youth, hook up culture, presidential election campaign, book, Planned Parenthood, March for Life, democracy, race, Olympics, bloggers, tebow, running, fashion, singles, matchmaking, adolescents, christmas, cheerleaders, computer, United States, childlessness, apple, trends, Lady Gaga, abstinence, sex, focal point, football, dating, earrings, funding, blogger, protest, cancer, work-life balance, dignity, vacation, parenting, weight loss, new adult, pop culture, capital punishment, leisure, work, designers, pants, hijab, marines, Roe v. Wade, life lessons, cyber-bullying, virginity, Harvard, universities, books, messages, women, truth, pandora, videos, talent show,