Mark Batey

Mark Batey is a brand consultant with a background in advertising and marketing. He was educated at Oxford University and is the author of Brand Meaning: Meaning, Myth and Mystique in Today’s Brands, 2nd Edition (Routledge).



Somewhere over the rainbow, branding dies
19 Jul 2019 | CONJUGALITY |  
tags: LGBT, LGBT marketing
Why LGBT-friendly rainbow-washing is bad marketing for big brands


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