marketing


Turning life into a game

Heather Zeiger | 14 Jun 2017 | CONNECTING |  
tags: gamification, marketing


Facebook is tracking youngsters’ anxieties

David Glance | 3 May 2017 | CONNECTING |  
tags: facebook, marketing, social media


Is there any way to stop ad creep?

Mark Bartholomew | 01 May 2017 | FEATURES |  
tags: advertising, marketing


Moralising marketers want to teach your children values

Helena Adeloju | 27 March 2017 | FAMILY EDGE |  
tags: marketing, parenting, Parenting, values


I compute your pain

Karl D. Stephan | 27 July 2015 | FEATURES |  
tags: face recognition, marketing, technology
Emotion-sensing face-recognition software could transform marketing.


Only Apple’s magic could sell its vastly overpriced watches

David Glance | 13 April 2015 | FEATURES |  
tags: Apple, consumerism, marketing, technology
The cheapest watch costs $499 (in Australia). A competitor costs $89. Why?


Facebook’s ‘look back’ is marketing in mufti

Michaela Jackson and Paul Harrison | 17 February 2014 | FEATURES |  
tags: Facebook, marketing, social media
It's designed to make us think that the product is an essential part of everyday life.


The onward march of evil euphemisms

Brian Pollard | 31 July 2013 | CONJUGALITY |  
tags: euphemisms, marketing, opinion polls


Branding clothing and celebrity endorsements

Katie Hinderer | 05 September 2011 | TIGER PRINT |
tags: celebrities, clothing, marketing, reality TV


I feel, therefore I buy

Efrat Tseëlon | 15 June 2011 | FEATURES |  
tags: business ethics, fashion, marketing
Neuroscience has put the last nail in the coffin of the rational consumer.


The Darwinian world of brand marketing

Denyse O'Leary | 01 October 2010 | FEATURES |  
tags: evolutionary psychology, marketing
An author’s “triggers to persuasion and captivation” read more like the seven deadly sins.


The power of Twitter

Katie Hinderer | 28 June 2010 | TIGER PRINT |
tags: internet, marketing, technology, Twitter


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