Why a “pro-life” tag no longer dooms politicians

Once upon a time being called "pro-life" was the kiss of death for American politicians. Not any more. A MercatorNet exclusive. 



from Time magazinoeOver the last fifteen or so years, the climate surrounding the abortion issue in the United States has changed dramatically. Violence against abortion clinics has become rare, while late term "partial-birth" abortion has become the focus of debate, thanks to federal and state legislation and court cases addressing that legislation. The question is, what effect has that climate change had on public attitudes toward abortion?

In the 1980s and early 1990s, there were dozens of attacks against American abortion clinics and the physicians who perform abortions. According to one official government count, between 1977 and 1993, there were at least 36 bombings, 81 arsons, 131 death threats, 84 assaults, 327 clinic invasions, 71 chemical attacks, and over 6,000 blockades of clinic entrances. In response, in 1994, President Bill Clinton signed into law the Freedom of Access to Clinic Entrances (FACE) Act. The law was intended to curtail "[a] nationwide campaign of anti-abortion blockades" and violence that was "barring access to facilities that provide abortion services."

The law worked. Threatened by stiff new federal penalties, Operation Rescue and other vocal anti-abortion groups abruptly ceased their clinic blockades. Dramatic demonstrations and arrests gave way to peaceful prayer vigils and sidewalk counselling.

Given how the public’s self-identification on abortion has changed, the pro-life label is no longer a disadvantage for candidates seeking public office. In fact, it now carries a net positive appeal in Missouri—and probably in many other states as well.

When abortion returned to the headlines less than two years later, the context was entirely different: a Republican-led effort to ban partial-birth abortion. Over the course of several months, details of this gruesome procedure became widely debated. Although polls showed large majorities supporting the ban, pro-choice advocates and their Congressional allies rose to defend the procedure. When the bill reached President Clinton’s desk in early 1996, he vetoed it. Congress was unable to override the veto, but passed a similar ban again in 1997, this time with public support from the American Medical Association. Clinton again vetoed the bill, and an override attempt fell just three votes short in the Senate. President George W. Bush eventually signed the ban into law in 2003, and ensuing court cases have kept this issue at the centre of the abortion debate.

Insights from Missouri

A new set of public opinion data from the state of Missouri offers some important insights as to how American thinking has evolved with this change in climate surrounding the issue. Politically and demographically, Missouri is highly representative of the American electorate. The state has two large urban centers, many growing suburbs and exurban areas, and wide expanses of rural counties in between. The state’s mix of blacks, Catholics, and union members is in line with national averages. Moreover, Missouri is the quintessential swing state: President Bush carried it twice, but both Republicans and Democrats have won narrow statewide elections there in recent years.

In 1992, at the height of the "abortion wars," fewer than one-third (30%) of Missouri voters called themselves pro-life, with just 26% admitting to be strongly pro-life. By contrast, 43% called themselves pro-choice, with 34% describing themselves as strongly pro-choice. In other words, there were more strong pro-choice advocates than total pro-lifers.

By January of 1997, however, with partial-birth abortion the focus of public attention, the two camps reached a rough parity: 36% now called themselves pro-life (32% strongly pro-life), with 34% now pro-choice. Just over one-fourth (26%) now described themselves as "strongly" pro-choice. These trends continued through the 1998 and 2000 election cycles, with strong pro-lifers growing to outnumber strong pro-choicers by a 36% to 23% margin. This spread has remained steady through the 2004 and 2006 election cycles.

It appears that the enactment of the FACE Act, combined with the ascendancy of partial-birth abortion, had a significant impact on public perceptions of the abortion debate—and on perceptions of which side more clearly represents voters’ own values. As grisly details of partial-birth abortion procedures replaced confrontational (and often violent) clinic protests on the evening news, voters seemed to have changed their minds about who the "abortion extremists" were. Recent data from Gallup indicate a similar pattern of change at the national level.

Here are the main trends from our research in Missouri.

Secular voters are abandoning "pro-choice" label

Church attendance was and remains the demographic trait most strongly associated with abortion self-identification. Importantly, however, while people at all levels of religiosity grew less strongly pro-choice and more strongly pro-life, the most dramatic movement came among "secular" voters. In 1992, a majority of those never attending church (53%) had been strongly pro-choice; just one in ten had been strongly pro-life. While this group continued to be pro-choice in 2005-2006, the proportion calling itself strongly pro-life had doubled, and the percent strongly pro-choice had plummeted to 35%.

In other words, the electorate’s attitudinal shift was not due to sympathetic groups expanding their pro-life majorities, nor does it seem driven by messages preached in church. Instead, it appears that secular voters grew disillusioned with the "pro-choice" label and abandoned it in droves.

Protestants are becoming more "pro-life"

This is not to say that religion had nothing to do with the shifts that occurred over time. The pro-life movement had been largely Catholic in its early years, but over time expanded into evangelical Protestant congregations. This expansion seems to have had an impact on the electorate. Catholics remained virtually unchanged on the abortion issue between 1992 (37% strongly pro-life / 24% strongly pro-choice) and 2005-2006 (39% / 20%). Protestants, by contrast, reversed themselves. They had been 24% strongly pro-life and 35% strongly pro-choice in 1992; by 2005-2006 they were almost identical to Catholics (37% / 22%).

Post-graduates are becoming more "pro-life"

Education is also associated with abortion attitudes, with pro-choice support tending to increase with years of schooling. That relationship seems to have weakened considerably since 1992, however. Fifteen years ago, those with post-graduate degrees were overwhelmingly strongly pro-choice (42%); fewer than one in five (18%) would admit to being strongly pro-life.

Currently, however, education has no impact on a person’s propensity to self-identify as strongly pro-life. Among post-graduates, the proportion strongly pro-life nearly doubled (from 18% to 35%), while the strongly pro-choice proportion dropped from 42% to 28%. Given that attention to the news and current affairs tends to increase with years of education, these more dramatic shifts among post-graduates may reflect their greater exposure to news about the abortion issue. When the news was dominated by clinic blockades, post-graduates were the most strongly pro-choice. As that news environment has changed, it is not surprising that post-graduate perceptions have changed the most.

Gen Y is becoming more "pro-life"

Some have speculated that there is a self-interest component to abortion attitudes, and that the young—particularly young women—ought to be more supportive of legal abortion than those whose childbearing years have passed. That seems to have been true in 1992: those under age 30 (both women and men) were the most strongly pro-choice (39%), and the least strongly pro-life (23%).

While this might be evidence for the self-interest hypothesis, something interesting happened to the newest voters entering the electorate. Today’s 18-29 year olds are as strongly pro-life (36%) as older voters, and are less strongly pro-choice (18%) than their elders. This youngest cohort’s passage into adulthood coincided with the rise of partial-birth abortion as the issue’s dominant frame; for them, the "abortion wars" of the 1980s and early 1990s were a dim memory at best. This is also the generation for whom foetal ultrasound images (often of a very high quality) have become ubiquitous, which has doubtlessly increased the sensitivity of many to the possible humanity of the unborn child.

Furthermore, these voters have come of age with legal abortion, perhaps with the realisation that they themselves could have been aborted had their parents "chosen" differently. As a result, today’s young voters have had their perceptions of the abortion issue shaped by many considerations other than a self-interested desire to divorce sex from its consequences. Indeed, particularly for those who may have reflected on the narrowness with which they themselves escaped abortion, the whole notion of self-interest seems to have been stood on its head.

The group generally thought of as having the largest self-interest stake in abortion, women under age 30, made a particularly dramatic turnaround. In 1992, as the self-interest hypothesis would predict, young women had been more strongly pro-choice than pro-life by a nearly two-to-one margin. However, today’s young women are now the most strongly pro-life (40%) and least strongly pro-choice (20%) group, reversing the two-to-one ratio of 1992. (Young men have followed suit in their pattern of change, but with their intensity remaining lower on both sides.)

Political parties are realigning

These changes in attitudes about the abortion issue, as other scholars have noted, have had an important impact on the composition of the two parties. Those on both sides of the issue are more likely now than in 1992 to identify with the political party which represents their own beliefs about abortion—and, not surprisingly, this partisan realignment has been more pronounced among those with stronger positions on abortion. In 1992, one-third of strongly pro-life voters were Democrats; this has dropped to one-fourth today. Likewise, 30% of strongly pro-choice voters were Republicans in 1992; today, only 21% are.

However, because the electorate as a whole has become more pro-life and less pro-choice, these numbers tell only part of the story. The increasing number of pro-life voters has had a dramatic change on the composition of the Republican party coalition. In 1992, the Missouri Republican party was divided on the abortion issue: 36% were strongly pro-life, but nearly one-fourth were strongly pro-choice. By contrast, the Democratic party was much more strongly pro-choice (42%) than strongly pro-life (18%).

The 2006 electorate is considerably different: the Republican party is now overwhelmingly pro-life, while Democrats (though still plurality pro-choice) are more divided than they were—and much more divided than Republicans now are. This may help explain why some Democratic candidates have tended to downplay abortion in recent years, while Republicans have felt confident to take the offensive on issues such as waiting periods and parental consent.

Conclusions

The political landscape with regard to the abortion issue has changed significantly in the last fifteen years. No longer must pro-life leaders explain the presence of clinic bombers and other extremists within their movement; instead, it is the pro-choice movement which must explain its support for partial-birth abortion and opposition to popular policies such as parental consent. Not only has the public been paying attention, but average voters have been drawing their own conclusions about who the abortion extremists are—and changing sides to reflect those conclusions. Ironically, the Freedom of Access to Clinic Entrances Act which pro-lifers so strongly opposed in 1994 seems to have yielded profound benefits for the pro-life movement.

The labels "Republican" and "Democrat" can hold meaning for the electorate, and change in their relative appeal over time, even as net support for each party’s policy platform may remain constant. The labels themselves serve as an information shortcut for voters as to who the "good guys" and "bad guys" are.

The "pro-life" and "pro-choice" labels can serve a similar function. Given how the public’s self-identification on abortion has changed, the pro-life label is no longer a disadvantage for candidates seeking public office. In fact, it now carries a net positive appeal in Missouri—and probably in many other states as well. This is not to say that voters have become any more or less supportive of specific abortion restrictions; such a conclusion is beyond our data. What we can say with confidence is that there has been a dramatic change in the climate surrounding the abortion issue—and that pro-life candidates should feel more confident in identifying themselves as such.

Christopher Blunt operates Overbrook Research, a public opinion consulting practice, in Illinois. Fred Steeper is a consultant at Market Strategies Inc. and one of its founders; he has conducted public opinion research for five Republican US Presidents.

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