4:51:34 PM

The power of Twitter

An article last week in the Wall Street Journal caught my attention. The piece is about how travelers can often get room upgrades or extra perks if they are tech savvy enough. For companies, like hoteliers, this isn’t about rewarding a client, most times it is about doing damage control. One message on Twitter or Facebook that talks negatively about a company or its brand can have a damaging effect. Likewise, a positive message basically becomes free marketing for the company.

I’ll be honest. I’ve used Twitter exactly in the way the Wall Street Journal article talks about. My family was coming into town to run a marathon and the size of our party had grown to 20 relatives. As all good marathoners know, the night before it is crucial to load up on carbohydrates so my family opted for pizza. It was my job to make the reservation. I picked my favorite pizza joint in the city and called for reservations.

The person who answered the phone took my name and number and said a manager would need to call me back. An hour later the manager called to say they do not take reservations but my party could be put on a first priority list which would mean the usual 2-hour wait would be cut down to an hour. I tried to explain how that just could not work, especially since half the party was under the age of 15 and wouldn’t be able to sit around for an hour waiting to be seated. The manager apologized. There was nothing he could do. I asked him to put my name on the list and then hung up the phone in shock. No reservation. For a party of 20?! Not good. 

Without too much thought I took to Twitter and posted a message about how disappointed I was that my favorite pizza place would not accommodate my party for the following night. It started a conversation with a couple other locals and then, to my surprise, the restaurant joined the conversation too and apologized but repeated that there was nothing they could do. And that was when I realized, there was potential here.

Over the next 24 hours, I debated on Twitter where to take my family and if 20 people would be able to wait an hour for a table. Then as I was in line to get my bib number for the race I got a phone call from the restaurant confirming my reservation for 7pm. Confused I asked for clarification and was told they would be able to seat me on time, with absolutely no wait. Of course, I took to Twitter again lauding the restaurant for taking the reservation.

And I tweeted my joy of being seated on time, and the pizzas we ordered, and the amazing staff that was so accommodating. The restaurant’s Twitter account retweeted my message and wished me luck on the following days race. Success!

I believe that day was the day I officially understood the true worth of Twitter and its amazing marketing potential.


comments powered by Disqus
about this blog | Bookmark and Share

Search this blog

 Subscribe to Tiger Print newsletter
rss Subscribe to Tiger Print RSS feed

 Recent Posts
Words that still matter
18 Feb 2013
No time for Valentine’s blues
17 Feb 2013
New Adult books and the message of love
1 Feb 2013
Rise of the online bully
13 Jan 2013
What’s your word for 2013?
11 Jan 2013

 MercatorNet blogs
Population issues: Demography is Destiny
Family social policy: Family Edge
US political scene: Sheila Liaugminas
News about bioethics: BioEdge
From the editors: Conniptions

Feb 2013 | Jan 2013 | Dec 2012 | more >>

  From MercatorNet's home page

The law and Martin Luther King Jr
4 Apr 2018
Fifty years ago today, Martin Luther King Jr was assassinated. Here is one of his most powerful attacks on lukewarm…

Making the case for a new Olympics model
5 Aug 2016
The burden is just too much for a single city to bear

A vote’s consequences and a voter’s conscience
5 Aug 2016
Thoughtful Americans are caught between a rock and a hard place in the upcoming election

How the West failed in the war on terror in the Middle East
4 Aug 2016
An Australian counter-insurgency expert admits that there is no simple solution

Why the LGBT community should embrace its inner Donald
3 Aug 2016
They have far more in common than you might think

capital punishment, politics, ethics, Japan, personhood, google+, Social Media, uniform, reading, cell phones, clothing, student loan, awards, millenial, sexual education, sexual behaviour, fall, pants, teachers, wardrobe purge, life lessons, gifts, social media, violence, statistics, engagement, twitter, pajamas, video, books, travel, uniforms, teaching, Mothers, graduates, email, Harry Potter, face, technology, movies, elections, social experiment, ignorance, letters, job, singles, cohabitation, google, games, tebow, ebook, voting, protes, emotions, size, death penalty, new year, dignity, Muslim, Komen foundation, Australia, tan, insurance, pandora, electronics, privacy, sms, beauty, elderly, color, purchases, weight, Tiger Print, government, prom, cyberbullying, riots, linkedin, pro-life, new adult, thrift store, facebook, Super Bowl, job search, needy, christmas, voters, interview,, parenting, employment, social network, space management, mac, earrings, financial crisis, marines, America, sexual reproduction, muslim, networking,