1:12:51 PM

Data mining – what you are sharing online without even knowing it

Last week on Tiger Print I wrote about how Facebook could soon begin giving away your personal information like home address and telephone number to third party companies who pay for the information. As I pointed out, this collecting and selling of information is nothing new. It’s called data-mining – and it has been around for dozens of years. It is the way that advertisers decide what kind of direct mail advertisement they should sent you through the traditional mail. It is the way Gmail determines what ads to run in your sidebar and email banner. An algorithm scans through your emails, sees you are planning a birthday party and ta-da you have ads for balloons, birthday cake recipes and party equipment rental.

Still, it can be scary to think companies have all this information about you and they use it to attract advertisers and make money. It’s especially scary when it isn’t well understood, afterall the companies aren’t actually after your home address, social security number or credit card number. What they are interested in is your spending habits, your hobbies, your passions – the things that make you spend money.

The US government is contemplating restrictions on what data can be collected, but as of yet, there are no serious restrictions on which companies can cull information.

Last week, Time Magazine featured a 6-page story on this exact topic, explaining how it works and what we should really be concerned about. It’s a great read and really eye-opening to the whole issue of data-mining.


comments powered by Disqus
about this blog | Bookmark and Share

Search this blog

 Subscribe to Tiger Print newsletter
rss Subscribe to Tiger Print RSS feed

 Recent Posts
Words that still matter
18 Feb 2013
No time for Valentine’s blues
17 Feb 2013
New Adult books and the message of love
1 Feb 2013
Rise of the online bully
13 Jan 2013
What’s your word for 2013?
11 Jan 2013

 MercatorNet blogs
Population issues: Demography is Destiny
Family social policy: Family Edge
US political scene: Sheila Liaugminas
News about bioethics: BioEdge
From the editors: Conniptions

Feb 2013 | Jan 2013 | Dec 2012 | more >>

  From MercatorNet's home page

The law and Martin Luther King Jr
4 Apr 2018
Fifty years ago today, Martin Luther King Jr was assassinated. Here is one of his most powerful attacks on lukewarm…

Making the case for a new Olympics model
5 Aug 2016
The burden is just too much for a single city to bear

A vote’s consequences and a voter’s conscience
5 Aug 2016
Thoughtful Americans are caught between a rock and a hard place in the upcoming election

How the West failed in the war on terror in the Middle East
4 Aug 2016
An Australian counter-insurgency expert admits that there is no simple solution

Why the LGBT community should embrace its inner Donald
3 Aug 2016
They have far more in common than you might think

government, society, homosexual marriage, Eminem, human dignity, pornography, social networking, Girl Scouts, young professional, leisure, facebook, profanity, teens, dating, protes, television, hollywood, book reviews, Grammys, New York Fashion Week, Operation Beautiful, eyes, food, feminine, manliness, research, debates, insurance, chastity, apple, letters, messages, Haiti, computer, twitter, feminism, aging, men, advertising, 2011, new years, school, Target, Obamacare, war, primary school, phone, how-to, body image, teaching, ipad, privacy, coral, children, marines, financial crisis, business, neuroscience, hook up culture, authors, religion, dignity, comedy, australia, magazines, reality TV, United States, celebrity self-destruction, Apple, Komen foundation, Katie Hinderer, youth, accessories, new media, job search, emotions, young adult, layering, book, gratitude, corporate attire, personhood, cancer, blogs, electronics, marketing, Twitter, pro-life, aging population, Christmas, actors, wardrobe purge, women, smartphone, new adult, elderly, sex, news, marriage, gifts,