Check out this sentimental Christmas ad for Chevrolet. The five-minute film, "A Holiday to Remember", is circulating on social media. It’s a artistic mix of nostalgia, idealised families, John Denver, and fear of dementia.

It has had well over a million views on YouTube. One viewer commented: “Whoever came up with the idea for this commercial, deserves a huge raise. Actually, everyone involved does. Thank you Chevy for showing us that even though our loved ones might not be able to express their love and gratitude all the time, it’s still there, waiting to come out.”