Coca-Cola has gone through many versions of its product and many ad campaigns since that was its slogan. But in some countries (the US is not one of them), they've hit on a winner par excellence.

Family. Life. What really matters, which comes to us through the eyes and the words of an elderly gentleman who has lived a very long life and gained the wisdom it brought him. Wisdom he passes on, gently, to the modern generation.

It's simply magnificent.