Culture wars and political battles are about ideas. Media and marketing help shape public thinking about the issues.

So changing hearts and minds requires reaching people with facts and
inviting them to a conversation. A quiet and classy new
campaign has started in the Washington area that’s designed to do just
that.

About abortion.

While abortion has been legal in the US for thirty-five
years, polls continue to show that many people do not have very basic
information about abortion, such as when during pregnancy it is legal,
or why it is generally performed. The Second Look Project offers
information to help people make informed decisions based on fact rather
than emotion.

Good. It’s time for something like this.